More ticket sales. Fewer no-shows.

You're planning an event, investing in artists, location and technology - but in the end, too many tickets remain unsold?

We know the feeling.
After over 10 years in the event industry and hundreds of productions, we know:
Most events don't fail due to the lineup - but due to marketing and a poor funnel.

That's why we're sharing 10 immediately actionable strategies to increase your conversion and truly sell out your events:

1️⃣ Mobile First or Nothing

Most sales happen on mobile.
Your landing page, your ticket shop, your forms - everything must look perfect on a smartphone and load quickly.

2️⃣ Wallet Tickets = More Convenience

Make it easy for your guests:
With one click into Apple or Google Wallet.
No PDF searching, no stress at the entrance. Comfort sells - and reduces no-shows.

3️⃣ Countdown instead of "Buy Now"

Time pressure works.
Show on your ticket page when a price tier ends or how many tickets are still available.
Psychological trigger = More conversions.

4️⃣ Use Social Proof

Empty pages don’t sell tickets.
Show what's already sold out, how many people are currently booking, or who is attending.
People follow others – use that.

5️⃣ Retargeting = Must

Anyone who visits your shop but does not buy shouldn’t be lost.
Focus on retargeting via Meta, Google & TikTok.
Reminders bring visitors back – and turn them into buyers.

6️⃣ Cleverly use tiered pricing

Early Bird, Regular, Last Call – these tiers trigger purchases.
People hate missing out on a “deal”.
Make your pricing structure visible and understandable.

7️⃣ Strategically use promo codes

Don't use discount codes aimlessly – but strategically.
Influencers, partnerships, newsletters, upsells – all perfect use cases.

8️⃣ Email Reminders = No-Show Killer

Automate 2–3 reminders before the event.
Including information, lineup, start time, wallet link, etc.
Those who are reminded are more likely to show up.

9️⃣ Direct ticket shop instead of platform switch

Sell directly on your event website.
No redirects. No break in the flow.
Conversion > Clicks.

🔟 Clear CTA = More Sales

“Secure your ticket now” is more effective than “More Info”.
Your button must invite, not confuse.
Use color, size, repetition.

Conclusion:

Your event deserves a shop that is just as convincing as your lineup.
Every touchpoint counts – from the first ad creative to the ticket in the wallet.

And that's exactly why at Beyond Tickets we are not just building a ticketing tool –
but a performance platform for the events of tomorrow.

🚀 Let’s Talk

Do you want to truly sell out your events?
Then write to us. We help you turn clicks into guests.