Sustainability in Events: More than just a trend
Trends
Jan 9, 2025
Sustainability is no longer just a buzzword; it is an expectation. More and more organizers are facing the challenge of making their events more environmentally friendly, as the audience actively demands it. But what does this mean concretely for the event industry? And how can organizers integrate sustainability into their events without compromising on the quality of the experience?
Why Sustainable Events Are Indispensable Today
1. Guests Expect Sustainable Measures
Modern event attendees are environmentally conscious. Mountains of plastic waste, high CO₂ emissions, and unnecessary resource waste are increasingly met with rejection. Those who do not take sustainability seriously risk losing guests in the long run.
2. Stricter Legal Regulations
In many countries, regulations for environmentally friendly events are becoming stricter. From waste avoidance to CO₂ compensation to sustainable mobility - organizers must adapt.
3. Long-term Cost Savings
Sustainable solutions are often associated with initial investments but can reduce costs in the long run. Digital tickets instead of print, LED lighting instead of halogen, or reusable cups instead of single-use plastic - all of these not only save resources but also money.
4. Stronger Brand Loyalty
Sustainability is a clear competitive advantage. Sponsors prefer partners that show environmental awareness, and attendees appreciate it when events leave a positive ecological footprint.
How Organizers Can Make Their Events More Sustainable
At Beyond Tickets, we focus on modern solutions that help organizers easily implement sustainable events. Here are some of the key measures:
✔ Digital Tickets Instead of Paper
The future is digital! With Beyond Tickets, organizers can completely eliminate print tickets and instead rely on e-tickets and mobile tickets. This saves tons of paper and reduces CO₂ emissions.
✔ Sustainable Venues and Partners
The choice of location is crucial. Choosing environmentally friendly venues that use renewable energy saves resources. At the same time, catering providers that focus on regional, seasonal, and plastic-free alternatives should be preferred.
✔ Waste Avoidance as the Standard
Beyond Tickets helps organizers implement zero-waste concepts. This includes, for example, reusable cups, consistent waste separation, CO₂ compensations, and avoiding unnecessary packaging.
✔ CO₂ Compensation and Sustainable Mobility
Large festivals and concerts often have a high environmental footprint due to guest travel. Solutions such as shuttle services, public transport collaborations, or bicycle parking help minimize the CO₂ footprint. Additionally, organizers can invest in climate protection projects through compensation programs.
✔ Sustainable Sponsorship Models
Instead of classic advertising banners or flyers, sponsors can be integrated into experience-oriented activations - for example, through interactive booths or sustainable giveaways made from recycled materials.
Transparency Builds Trust
A sustainable event only brings added value when guests also know what measures have been taken. Therefore, organizers should actively communicate their green initiatives:
📢 Before the Event: Show your guests how sustainable your event is! Information in the event description or on social media helps set expectations.
🏷 During the Event: Clear signage for waste separation, water stations, or sustainable food makes it easier for guests to navigate.
📊 After the Event: A sustainability report creates credibility. Show attendees how much CO₂ was saved or plastic waste avoided.
Sustainability is the Future, and Beyond Tickets is Part of the Solution
Organizers do not need to be perfect - but they should have a plan. Even small measures, such as switching to digital tickets or collaborating with sustainable partners, make a difference.
Beyond Tickets supports organizers in making events easier, more efficient, and more sustainable, from paperless tickets to smart solutions for environmentally friendly events.
💡 Tip: Do not think of sustainability as a limitation but as an opportunity! Guests reward events that take responsibility, and this pays off in the long run.