Events are more than just a one-time experience; they are an opportunity to build a real community around your brand or event. A strong event community creates loyal guests, free word-of-mouth, and long-term success. But how do you ensure that visitors not only come once but keep coming back?

Here are the best strategies for community building before, during, and after your event.

1. Build excitement before the event 🔥

The anticipation for your event is just as important as the event itself. The earlier you involve your community, the stronger the bond will be.

✅ Use social media & WhatsApp marketing:

• Share initial information, behind-the-scenes insights, or teaser videos.

• Create a countdown story or interactive polls about the lineup & program points.

• Offer early bird tickets & exclusive offers for your most loyal followers.

✅ Create interactive content:

• Contests: Raffle tickets or VIP extras to promote engagement.

• Community involvement: Let your followers vote on drinks, DJs, or special acts.

2. During the event: Share experiences in real-time 📸

An event is the perfect opportunity to evoke emotions live and let your community grow.

✅ Social media live reporting:

• Share videos & pictures directly from the event for everyone who can't attend.

• Use event hashtags & encourage guests to post their experiences.

• Focus on user-generated content: Repost stories & experiences from your guests!

✅ Encourage interaction:

• Create an event wall where guests can share their pictures & stories.

• Use digital tools for live polls & votes during the event.

💡 Tip: Provide cool photo spots & Instagrammable moments that your guests will want to share with the community.

3. Keep the community active after the event 💡

After the event is before the event! Use the excitement of your event to keep your community active.

✅ Extend memories & emotions:

• Share aftermovies & highlight clips, perfect for building anticipation for the next event.

• Send a thank you message to your guests & announce the next event.

✅ Stay in contact:

• Offer exclusive discount codes for returnees.

• Start an event survey to gather feedback & directly involve your guests.

• Create a community group on WhatsApp for regular exchange.

Why a strong event community is worth its weight in gold 🚀

An active event community not only leads to more ticket sales, but also to higher brand loyalty and better recommendations.

🔥 With Beyond Tickets, you are ready to build and manage your event community!
No stress with ticket management, smart communication & smooth entry - just future ticketing. 🎟️

💡 Start now - build your own community & make every event unforgettable!