You are planning your first event and are wondering: How much should the ticket cost? Too expensive – no one will buy it. Too cheap – you will incur a loss. Don’t panic! Here are three simple steps to set a fair and profitable ticket price.

1. Know your costs 💰

Before you set a price, calculate: Venue, equipment, artists, promotion, staff - everything costs. Write everything down and add a buffer.

💡 Tip:
🔹 Don’t plan too tight! There are always unexpected costs…
🔹 With Beyond Tickets, you have no hidden fees - 100% of your revenue belongs to you.

2. Find the sweet spot 🎯

How much is your audience willing to pay? Look at similar events and test different price levels. Early bird tickets are perfect for boosting initial sales!

💡 Tip:
✅ 19.90 CHF sounds better than 20 CHF - small amounts make a psychological difference.
✅ Work with targeted sales - less is more!

3. Your event = More than just a ticket 🚀

You are not just selling an entry, but an experience. Make that clear!

💡 Tip: Use Beyond Tickets to offer different ticket types (VIP, Early Bird, group tickets) and sell smarter!

Conclusion: Don’t make it complicated! 💡
📌 Calculate your costs
📌 Test different prices & ticket options
📌 Communicate your event as a unique experience

➡ Start now with Beyond Tickets & sell your first tickets! 🎟️ 🚀