Does Beyond Tickets support the Conversion API and Server-Side Tracking?

Yes, for optimal results of your advertising campaigns, we rely on the latest tracking technologies. Beyond Tickets supports not only the classic browser pixel but also the Conversion API (CAPI) and Server-Side Tracking.

Your advantages:

• Maximum data accuracy: Since the tracking runs directly through our servers, no data is lost.

• Better performance: With more precise data transmission, algorithms (e.g., from Meta or Google) can optimize your target groups better, leading to lower costs per conversion.

You can easily enable these features in your dashboard under the marketing settings by entering the corresponding access tokens (e.g., for the Facebook Pixel).